Over the next year, in several worldwide markets, Starbucks will pilot new cups that will be both recyclable and compostable in those cities. This week, Starbucks debuted the four new designs adorning its annual batch of hotly-anticipated holiday cups, which are set to debut in stores across the U.S. “It’s very exciting times as we look forward to our journey of being the most sustainable company we possibly can.”Īt the Starbucks Annual Meeting of Shareholders Wednesday, Michelle Burns, senior vice president of global coffee & tea, will share news of the new strawless cold drink lid as well as other updates on progress the company has made toward sustainability. package) and K-Cup Packs (SRP 9.99 for 10 ct., 12.99 for 16 ct., 23.99 for 32 ct.) where groceries are sold. “We’re bringing new technologies to our company that we’ve never thought of before,” Corlett said. Number of cups of coffee consumers drink per day in the U.S. Availability & Pricing: Available in ground packaged coffee (SRP 9.99 per 10 oz. Starbucks is currently testing alternative materials to replace plastic straws as part of its goals to eliminate plastic straws by 2020 and to double the recyclability, compostability and reusability of its cups and packaging by 2022. Jeff Wilkson, creative director for Starbucks, said at the time the thought was the cups would carry a 'merry' message to those who used and saw them. The new cold drink lid uses nine percent less plastic than the former lid and straw combined and can still accommodate a straw, which will be available upon request, for those who need to use one, Corlett said. Blended drinks, like the Frappuccino, have recyclable, domed plastic lids and will still feature straws (except in cities where straws have been prohibited)), but by 2020 those straws will be made of a plastic alternative. The Nitro lid, for instance, has a wider mouth to allow for optimal sips of liquid and foam simultaneously. Corlett said maximum enjoyment of a wide variety of beverages calls for variations in design. But while the standard hot and new cold beverage lids are similar enough to be siblings, if not fraternal twins, there will not be one lid to rule them all. The new lid was modeled strongly after the lid traditionally used on Starbucks hot drinks, Corlett said. The new lightweight, strawless cold drink lid will begin rolling out to stores in the United States and Canada this summer, an important milestone for eliminating plastic straws. In July 2018 Starbucks announced it would phase out plastic straws from more than 30,000 stores worldwide by 2020.
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